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Misinformation and Media Literacy: Identifying Fake/Misleading...

Identifying Fake / Misleading...

How can you tell mis-/disinformation from credible news? What are the red flags? 

If one or more of the following characteristics is present in a news story, it very likely contains misinformation. 

  • You only see the story on social media (TikTok, X /Twitter, Facebook, etc.) and few, if any other, reputable news sources are covering the same story. 
    Look at other reputable, respected news sources. Are they covering the same story? Probably not.
    What reputable, respected news sources should you consult? This is by no means a complete list, but try these: 

    The Associated Press, Reuters, ABC, CBS, Newsy, UPI, PBS, NPR, Military Times, LA Times, CNBC, Voice of America, NBC, USA Today, The Hill, AFP, Roll Call, Al Jazeera. 
    • Looking for one website with a variety of news sources with different perspectives? Try AllSides.com
       
  • Misleading/heavily biased news stories tend to use emotionally charged language. 
    Does the source convey an upsetting tone? Does it attempt to make the reader angry, fearful or sad? Does it incite or call for rash action on the part of the reader, such as doxing individuals?

     
  • Misleading/heavily biased news sources often have unusual or odd domain names and/or url tags.
    Does the domain name itself attempt to strongly brand its website? (Infowars, AddictingInfo, ConspiracyWire, ImmediateSafety) Does the url end in .co (ABCNews.com.co) or .de (CNN.com.de)? Is the website's domain name a slight misspelling of another more reputable website? (theatlantic.com vs. theatlatnic.com) This, by the way, is called "typosquatting."  

     
  • Watch out for fake "re-branding"!
    Fake news sites, in an attempt to circumvent the publishing policies of various outlets and platforms, will often create a newly rebranded website on which they publish the same exact stories that may have gotten them banned on a previous outlet or platform. So if you see two highly similar news stories on different websites, check to see how long  both websites have been around. Are they newly created? What can you learn from their About Us page, if they have one? Use sources
    like ViewDNS and whois.net to find out about the history of a website.

  • Watch out for "pink slime" websites.
    Similar to re-branding, these types of sites are typically very low-quality, consisting of shallow, trivial, clickbait content designed to generate maximum viewership and ad revenue. These types of sites may even be partially or fully created by Generative Artificial Intelligence (GAI), so being able to discern the signs of such content can be helpful. 
     
  • Little to no information about the author/source is provided.
    Transparency is a pre-requisite for credibility. 'Writers' for fake news sites will often re-use and re-package content from other sites (and other authors) with no attribution. If the news source does not provide information about the author, you should be wary of its legitimacy.   

     
  • Misleading news stories are often proliferated from fake social media accounts

    Getting an exact percentage is challenging but a growing number of social media accounts are believed to be fake, perhaps 50-75% or even more. Social media platforms have reported removing billions of fake accounts in recent years. However, studies have found that they often leave the majority of these reported fake accounts active, with one study estimating that 95% of fake accounts are still active three weeks after being reported.
    Sources
    Facebook says took down 1.3 billion fake accounts in Oct-Dec | Reuters
    Why can't the social networks stop fake accounts? | New York Times
    Fake accounts on social media, epistemic uncertainty and the need for an independent auditing of accounts | Internet Policy Review 
    Social media platforms leave 95% of reported fake accounts up, study finds | ArsTechnica

 

p>How to spot a doctored photo:
There are many quick, easy ways to reverse-search an image!

 

  • DeepFake-o-Meter
    • An Open Platform Integrating State-of-the-Art Methods for AI-generated Image, Video, and Audio Detection. DeepFake detection methods may not lead to accurate or consistant results, and need to be understood in context. (SUNY - U. at Buffalo)
  • Google Reverse Image Search
    • The easiest way to use Google Reverse Image Search is to right-click (or tap and hold) the image and select Search Google for image / Search with Google Lens
      • Look at the search results. 
        • Do they come from reputable sites?
        • Are there any links to fact-checking sites that may have already debunked the photo's story? 
        • Is there an AI Overview answer? If so, follow the links to verify!
    • You can also go to Google Image (https://images.google.com/) and click on the camera icon in the search box. Copy-and-paste the photo's url, or upload the image.  
  • TinEye - Copy-and-paste the photo's url, or upload the image.
  • ExifData.com - Copy-and-paste the photo's url, or upload the image.   
  • Just for Fun: Try your hand at guessing if a face image is real or AI-generated!

See these steps in action!

How to spot an altered video or "deepfake"

Check out this helpful article from the MIT Media Lab.

  • What is a "deepfake" video?
    • "A deepfake is a video, photo, or audio recording that seems real but has been manipulated with AI. The underlying technology can replace faces, manipulate facial expressions, synthesize faces, and synthesize speech. Deepfakes can depict someone appearing to say or do something that they in fact never said or did."
  • Look for:
    • Inconsistent eye blinking
    • Out-of-synch lip movement
    • Subtle visual oddities of the subject's physical appearance such as
      • lack of definition of facial features, clothing and hair
      • no (or too much) glare from glasses; mismatched earrings
      • shadows or odd skin texture where it shouldn't be
         

Try these tools to help debunk fake news video: 

  • DeepFake-o-Meter
    • An Open Platform Integrating State-of-the-Art Methods for AI-generated Image, Video, and Audio Detection. DeepFake detection methods may not lead to accurate or consistant results, and need to be understood in context. (SUNY - U. at Buffalo)
  • InVID 
    • This is a Chrome plug-in designed to help journalists "...save time and be more efficient in their fact-checking and debunking tasks on social networks."
    • After downloading, simply open the plug-in and copy-and-paste the video's url

As a general rule, here are some tips and tricks for spotting fake social media accounts:

Profile Details and Photos

  • Examine the profile picture: Fake accounts often use professional-looking photos that seem out of place, avatars, or stolen images. Running a reverse image search can reveal if the photo is used elsewhere online.

  • Check for incomplete or generic profiles: Many fake accounts lack personal bios, details, or post history. Be cautious if the profile is missing basic information or seems robotic.

  • Look at the account name and username: Weird strings of letters/numbers or minor misspellings can signal inauthenticity.

Engagement and Content

  • Review activity and engagement: Genuine accounts will usually have posts, comments, and interactions with real friends or followers. Fake profiles might post irrelevant content frequently, have random or generic comments, or promote links aggressively.

  • Poor engagement patterns: Fake accounts often follow lots of people but have few followers, or vice versa. Watch for odd follower-to-following ratios.

  • Content quality: Repeated posts, spamming, and sharing the same or polarizing topics are red flags. Bots and fake accounts often post generic or unoriginal content repeatedly.

Additional Checks

  • Check for account creation date: Accounts created recently that are very active can be suspicious, as real users usually have a social media presence that spans years.

  • Verify connections: Look for authentic connections, mutual friends, or shared networks. Lack of credible connections is a warning sign.

  • Watch for verified badges: Authentic or well-known individuals often have verified badges. Absence of the badge is not always proof of fakeness but, with other warning signs, adds suspicion.

  • Inspect URLs: Sometimes fake accounts set up strange URLs or those that don’t match the supposed name of the account holder.

  • Inconsistencies: Check if the same person has similar details or photos across different platforms. Differences may indicate a fake account.

Click the video and you will be taken to YouTube to view it.

"Watch out for scammers using fake Instagram profiles" | WXYZ-TV Detroit | Channel 7 

Click the video and you will be taken to YouTube to view it.

Since numbers and statistics are a huge part of how we experience the world, Data Literacy, also sometimes called Visual Literacy, is an important component of Media Literacy. Below are some sources for cultivating healthy data literacy habits. 

S.I.F.T. Toolbox...automated fact-checking? 🤔

See the SIFT Toolbox is action with the claims below! ⬇️

Do we ingest a credit card worth of plastic a week?

Was the snow in Wizard of Oz 100% asbestos?

Online Safety Tips

OPT OUT!!

Worried about your online privacy? Opt out of as many people-search websites as you can. Here are the opt-out pages of several such popular websites. 

Article: Data Brokers Are a Threat to Democracy [Wired]

 

LEARN MORE ABOUT PROTECTING YOUR ONLINE PRIVACY

Do Not Track is a personalized, 7-episode documentary series about privacy and the web economy.

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